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Welcome to Soundview's summary of "Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation," written by Mike Schultz and John E. Doerr. Schultz and Doerr are co-presidents of Rain Group, a sales-performance improvement company that helps companies to develop armies of "Rain Makers" - top performers who drive exceptional revenue growth. "Rainmaking Conversations" is written for anyone who wants to create and lead masterful sales conversations. These are the conversations that win new deals and create the greatest opportunities for the largest, most profitable accounts. Central to leading a conversation of this calibre is remembering the acrononyn "R.A.I.N." which embodies the key concepts of "Rain Selling." All of which are part of a proven system that can help you ask the right questions and become a trusted advisor to your clients during and after the sale. "Rainmaking Conversations" takes you through determining if you're ready to succeed in sales, and setting the goals that will lead you to take the right actions. There are very specific tips for leading rainmaking conversations and detailed steps for overcoming objections. Schultz and Doerr offer proven selling methodology that only needs you to envision your own success. "Rainmaking Conversations" is summarized by Soundview Executive Book Summaries with permission of the publisher, John Wiley and Sons. Enjoy this summary.