Content marketing is something every organisation needs to pay attention to. And we wrote Content Rules to convince you of that and to share with you stories [about] not only how to create the content, but how other businesses are creating content right now that's getting the customers excited.
Content really is a cornerstone of any company that's out there, that's doing great stuff. So, the case studies that we talk about in Content Rules are companies from all walks of life. I mean, not just, you know, big companies and not just small companies, but, you know, we've got B to B, B to C, we've got non-profits, because really there's any organisation [that] can take advantage of content marketing.
One of the things we make sure of with Content Rules is to get you excited, but also to give you the tools, so you can--as soon as you set down the book, you can start creating content right away for your business.
This is a book that will really help you inform your content marketing strategy. You know, where do you start? How do you start to create your voice in the market? How do you start to differentiate your content and make it reflect who you are as a company? But at the same time, it's also the book that will give you the how-to, that will help you execute on that strategy, so that you can hand it off to people in the trenches or yourself if you're the one who's going to be creating the content.
The book is split into three major sections. The first covers the strategy of content marketing: what you need to be thinking about as you and your company embark down the content marketing path--
Right, the content rules.
Exactly, and there are rules in there. Big [quotation] marks around rules, but they are there. Then we also talk about the fact of how you can create this content. We focus a chapter on each of the major components, so: photography, podcasting, video, webinars, ebooks. There's lots of different content to create, and we wanted to give you the tools to do it. And then we talk about case studies. We have ten case studies that you're not going to read in a lot of other books. These are unique for the book. And we give you ideas that you can take away from them, so that tomorrow you can start doing a content strategy with your company.
Right, we call them ideas you can steal because clearly there are lots of companies out there that are already doing this, and many of them are doing it really well. So, what can you learn from that? You know, what lessons can you steal from them?
