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My presentation is about the private American company Vans, who is a subsidiary of VF corporation in the making and sale of skateboarding shoes and clothes in the secondary sector.
The company has immaterial resources with different models of shoes.
The old school, a pair of sneakers has become the emblem of the brand.
It's a large company composed of 5001-10000 people, and has a turnover of approximately 5 billion dollars.
Recently, the company decided to change their methods of production to take a more positive approach for the planet and go to sustainable development.
The CEO has taken strategic descisions that will engage them on the long term by implementing a plan which aims at reducing the ecological footprint of their operations, their products, and services.
For this, the brand has the ambition to make 100% of their cotton, rubber, polyester and leather materials from renewable, organic, and recycled sources by 2030, by engaging in: getting rid of disposable plastic, rethinking the life cycle of the products, and reducing the effect of greenhouse gases.
They have the set up various actions to achieve their goals such as: LEED certification, and solar panels.
They also incite their customers to adopt more ecological behaviours by encouraging them to bring their shoes to local recycling stations, by recollecting the cotton of the shoes or sending the old shoes to countries in need.
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That Makes My Day
by Rizwan Ahmed Memon
When there are clouds in the sky,
Water in the pond,
Wind from the north,
Your hand in my hand,
That makes my day.
When there is a smile on your face,
Bangles around your wrist,
Earrings in your ears,
A ring on your finger,
That makes my day.
When there are waves in the river,
Your footprints on the bank,
Your books in the boat,
That makes my day.
When there are flowers in the fields,
Dew on the grass,
Your fragrance around me,
That makes my day.
When there are leaves on the ground,
Your presence under the tree,
Shadows all around,
That makes my day.
When there are two cups of tea on the table,
Your face to watch,
Your voice to hear,
That makes my day.
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