Natural speed please
I have been working for Suntory as a designer since I joined the company.
I have been in charge of not only designing products but also creating concepts from scratch. In my company, designers are engaged in concept-making, which is different from other food companies in the world.
Most of the food manufacturers don't have in-house designers in the first place.
Even if they do, their in-house designers are normally not in charge of concept-making, to say nothing of their external designers.
This is because most of the companies adopt "the division of labor" like an assembly-line in a factory. In other words, sections of, for example, researching, marketing and designing, work independently at any stages of product development. In contrast, in Suntory, we designers are always assigned to a project team for product development in which staff members from three different sections, namely, marketers, researchers, and designers, work together to develop a new product by interacting each other. That is why I am engaged in concept-making, too.
