Note to recorder:
Natural speed please
When I started to work as a designer 20 years ago, we found few products to express its value by using metaphors as for commodity markets. When it came to designing a package of orange juice, we were supposed to use a photo of oranges, and when it came to designing a package of coffee, we were supposed to use a photo of coffee beans.Now that Japanese drink market has developed a lot, expressions have become complex. We don't always use a photo explaining the ingredients of the product such as oranges and coffee beans. For example, we use a girl’s face for the package of orange juice to express its emotional benefits instead of using a photo of oranges.
thank you