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Sitting now with a pint of beer and an artichoke in a restaurant opposite the waterfront, he is confident that the Plastiki will be built and on its way to Australia some time this summer. 'We do need to get from A to B but what this project is really about is remarketing and rebranding the message about recycling, about sustainability, about interconnectedness,' he says. What he sees as the failure of the environmental movement, as measured by ever-increasing carbon emissions, rainforest destruction, species extinctions and marine plastic debris, he understands as a failure of marketing and communication, rather than insurmountable forces working in the opposite direction.
'The environmental message has been very exclusive, very guilt-mongering, very fear-mongering, and is that the right way to engage with people? We're bombarded by 2,500 images a day. How are you going to stop someone watching Lost and make them watch someone saying, "You're a bad person because you don't drive a hybrid"? To effect change, you've got to inspire people, not moan at them.'
After another pint, he admits to serious doubts – not that the Plastiki will get built and complete its voyage, but that it is still possible to save the oceans from ecological collapse. Overfishing is the most urgent problem, but what really scares him and the marine scientists is acidification caused by global warming. The oceans are absorbing more and more of the carbon dioxide that we are putting into the air and it is changing the pH of the water, turning the seas more acid, with potentially catastrophic effects on marine organisms and ecosystems.