In 1990, J. K. Rowling was on a crowded train from Manchester to London when the idea for Harry suddenly "fell into her head". Rowling gives an account of the experience on her website saying:
"I had been writing almost continuously since the age of six but I had never been so excited about an idea before. I simply sat and thought, for four (delayed train) hours, and all the details bubbled up in my brain, and this scrawny, black-haired, bespectacled boy who did not know he was a wizard became more and more real to me."
Rowling completed Harry Potter and the Philosopher's Stone in 1995 and the manuscript was sent off to several prospective agents. The second agent she tried, Christopher Little, offered to represent her and sent the manuscript to Bloomsbury. After eight other publishers had rejected Philosopher's Stone, Bloomsbury offered Rowling a £2,500 advance for its publication. Despite Rowling's statement that she did not have any particular age group in mind when beginning to write the Harry Potter books, the publishers initially targeted children aged nine to eleven. On the eve of publishing, Rowling was asked by her publishers to adopt a more gender-neutral pen name in order to appeal to the male members of this age group, fearing that they would not be interested in reading a novel they knew to be written by a woman. She elected to use J. K. Rowling (Joanne Kathleen Rowling), using her grandmother's name as her second name because she has no middle name.
