Hello, I wrote a text that I will have to read in front of the class.
The teacher wants me to focus on pronunciation and more specifically on the emphases.
That's why I need the help of a native speaker.
Thank you in advance and send me your text if you need me to read it in French!
Hi Mr. Brown, we are going to present you our advertising campaign for Ector Shoes.
To do this, we will explain our approach to you.
First, we had to choose the audience to target. Our choice was between adults and youth.
They both have several advantages:
Adults are a lot more responsible than youth. They also have more money to spend.
Adults really care about the health of the planet, not only for them, but so that their children do not suffer the consequences of their actions with global warming and pollution.
On the other hand, young people are easy to persuade. Indeed the youth are aware on social networks and as soon as an influencer, followed by many people, makes a decision, young people will do the same. Moreover, the sneakers are actually trendy so they will be easy to sell. If a young person buys Ector shoes, by words of mouth, it will make his friends want to buy it, so it is a chain reaction.
Both options are therefore valid.
For each audience, we have found the best way to promote Ector Shoes.
For adults, television is the most appropriate for their age group. Statistically, we know that 61% of people who watch an ad will be influenced in their future purchases. However, this type of advertising is very expensive, both to produce and to broadcast. Moreover, it does not correspond to our product, television is outdated.
For young people, the most appropriate way would be a product placement on Youtube. Indeed, young people really trust the Youtubers they subscribe to, almost as much as their families, as the latest studies show.
Product placement is the cheapest option available and is one of the most effective, especially for this age group.
In view of all these elements, we logically chose product placement on Youtube, and therefore targeting a young audience.
We have chosen the Youtube channel "Bigorneaux et coquillages" for our first video. It is a duo with a very large audience with 6 million subscribers.
Here is an excerpt from the video, if you agree; it will be broadcast next week.
Thank you very much, this is perfect, It's going to help me a lot!
If you make a request in the future, please tell me, I will be there.