English Recordings

Advertisements want to persuade us to buy particular products How do they do it?

Let's imagine ...You're watching TV. It's a hot evening: You feel thirsty. You see an advert for a refreshing drink. You see people looking cool and relaxed. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your thirst.

Advertisers study how people learn so that they can 'teach' them to respond to their advertising. They want us to be interested, to try something, and then to do it again. These are the elements of learning: interest, experience and repetition. If an advert can achieve this, it is successful. If an advert works well, the same technique can be used to advertise different things. So, for example, in winter if the weather is cold and you see a family having a warming cup of tea and feeling cosy, you may be interested and note the name of the tea ... Here the same technique is being used as with the cool, refreshing drink.

If advertisements are to he learned, there is a need for lots of repetition. But advertisers have to be careful because too much repetition can result in consumer tiredness and the message may fall on'deal ears'.

Consumers learn to generalize from what they have learned. So advertisers sometimes copy a highly successful idea that has been well learned by consumers. For example, the highly successful 'Weston Tea Country' advertising for different tea has led to 'DAEWOO Country' for automobile dealers and 'Cadbury Country' for chocolate bars.

THE ENGLISH MOTHER TONGUE

With the English tongue we speak
Why is break not rhymed with freak?
Won't you tell me why it's true
We say sew, but also few?
And the maker of a verse
Cannot rhyme his horse with worse?
Beard is not the same as heard,
Cord is different from word,
Cow is cow, low is low,
Shoe is never rhymed with foe.
Think of hose and dose and lose,
And think of goose and yet of choose,
Think of comb and tomb and bomb,
Doll and roll and home and some.
And since pay is rhymed with say,
Why not paid with said I pray?
Think of blood and food and good;
Mould is not pronounced like could.
Why is it done, but gone and lone -
Is there any reason known?
To sum it up, it seems to me
That sounds and letters don't agree.

What happens if we don’t sleep?

Victorian times correspond to the time Queen Victoria was on the throne. At that time, there was no electricity, instead, people used gas lamps or candles for light. There were no cars and people walked, travelled by boat or train or used horses to go from one place to another.
Britain managed to build a huge empire during the Victorian period. It was also a time of tremendous change in the lives of British people. In 1837 most people lived in villages and worked on the land.
By 1901, most people lived in towns and worked in offices, shops and factories.
During Queen Victoria’s reign, Britain became the most powerful and richest country in the world, with the largest empire that had ever existed, ruling a quarter of the world's population. Towns and cities got piped water, gas and, by the end of the century, electricity. The number of people living in Britain more than doubled from 16 million to 37 million. New towns appeared, changing the ways people lived and worked. Because of railways, people could travel easily around the country for the first time. At the beginning of the Victorian period crossing the Atlantic took up to eight weeks. By 1901 it took about a week.

We live in a wonderful world. All around us there are amazing things like small and big animals; long rivers; dark jungles; tall mountains; and different people and nations. This world is like a strange book. We need to read it carefully. Then we can f ind many great things in our world.

The Nile is the longest river on Earth. It is more than 6,000 kilometers long. It is an important river for African people. It gives water to people and animals.
There are other rivers in Africa but they are not as important as the Nile. These rivers aren’t very long. They are useful for villages and small cities.

This story is about one water polo player Max Roger. He was born in Scotland in 2004. Also he was an owner of young IT company. He is married with his classmate Sarah, but they live separately because of Sarah's job and study.
Max isn’t good at computer science, but he is a good manager. His hobby is psychology and also he is a motivator on YouTube. In last he wanted to become successful and rich.
When Max was a teenager, he was found of one youth culture called Mods. He tried to dress in Italian- style and leather clothes, also he wore dark glasses and black shoes. At that time he had some problem with smoking and hated poor people.
Once Max's friend invited him at the water polo competition and he attended to the Sport club. It became his hobby too. He was very tired after swimming pool but worked a lot at the computer. Max understood that profession of programmer is very well-paid today and organized IT company invested all his money in this project. Now Max works as a psychologist and has a good fame.
His wife lives and studies in London. She wants to become an architect and has an idea how to protect plants combining them with buildings. She has several projects about parks and sport centers on an area of woodland.
Max and Sarah have meetings every Saturday. After Christmas they are going to spend three weeks touring Africa. And in two years Max are moving to London too.

-Hello, what is your destination?
-Hello, I'm flying to London
-Can I see your passport please ?
-Sure. Here you go
-Would you like an aisle seat, or a window seat ?
-Hum..a window seat please
-Sure. Do you have any baggage ?
-Yes. One suitcase and a carry-on bag
-Are you checking in any bag?
-Yes, the suitcase.
-Please put it on the scale. Thank you. Here is your boarding pass. Your flight leaves from gate 9 and the boarding starts at 2.30pm. Your seat is 12A. Have a nice flight !
-Thank you

In Saint Joseph school, the pupils can cheat on tests.
They mustn't be on time.
They must call the school when they're absent.
They can chat with their friends in the playground at break time.
They should keep their classroom clean and tidy.
They can wear provocative clothes.
They must wear jeans.
They mustn't talk back to their teachers.

In Saint Joseph school, you can cheat on tests.
You mustn't be on time.
You must call the school when you are absent.
You can't talk with your friends in the playground at break time.
You must clean and tidy your classroom.
You must wear jeans.
You must talk back to the teachers.
You shouldn't forget your schoolthings.