Then, when we launched swim, in 2000, which was two years after the dress line, it was such a much bigger success than the dresses, and it hit such a nerve because we sold tops and bottoms separately. It was the first time any bikini line did that. We did A through triple-D, which nobody in the contemporary market was doing. I remember sitting down with Bloomingdale’s, or Saks, and they’re like, “We’re not selling these as separates, it’s crazy.” I said, “You don’t sell a bra and underwear as a set, why on earth would I? Just try it, I’ll take back every piece if it doesn’t work.” And it did, it sold. Now, I think, almost all bikinis are sold as separates.
Psst...
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