People Buy From People part 1
You know those mornings when the bus nearly runs you down in the street, you, who just sprinted down the hill trying to keep your work clothes on the hanger, you, who just drove forty minutes so you could take the bus- and that driver doesn't have the compassion to stop for your gleefully waving hand in the lamplit haze on a humid Monday at 4:36am?
There's a difference between those responsible for setting up a successful service delivery, and those who are just uniform order takers. The bus driver who's supposed to pick me up every morning doesn't necessarily care that I have to wait in the dark for the next bus driver to come whisk me away. He knows there's another driver right behind him, and he most certainly doesn't know me and care about why its important I'm on his bus this morning at 4:40am.
I believe that a salesperson, or even stretching that definition to include a service delivery agent like a bus driver, attempts to embody the mentality of an order taker less and less. Instead, she attempts to position herself as a consultant, someone who can advise exactly what level of service would be required to meet an agreed upon objective.
