Similarly, MOVO Mobile, based in Sarasota, Florida, ran a spring-break promotion for Gillette, a maker of grooming products, in which college kids could send flirty messages to a large screen at a night-club. Sending a message, of course, opens the door to follow-up messages from the event's sponsor.
Digital graffiti even have their religious uses. Teen Mania Ministries, an evangelical Christian group based in Garden Valley, Texas, sets up huge screens at its “Battle Cry” events, which are attended by tens of thousands of teenagers. Those attending can text personal messages to the screens, or use them to ask the preachers questions. The idea is to train teenagers to use technology “for a higher purpose,” says Tocquigny, the advertising agency involved.
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