But text-based campaigns are more widespread. Last year Nike, a maker of sports gear, used text messaging to allow people to conjure up images of customised shoes on a giant screen in New York's Times Square. Anyone who did so received a text message in return that contained the address of a website where the design could be confirmed and the shoes ordered. And in July this year Procter & Gamble invited women to text their secrets to Times Square's giant screens, as part of a promotion for its Secret deodorant. (“I cut my sister's hair when she was younger and told my parents that she did it herself,” ran a typical message.) The messages were also displayed on the secret.com website. “Brand awareness has increased dramatically,” says P&G.
Psst...
Do you want to get language learning tips and resources every week or two? Join our mailing list to receive new ways to improve your language learning in your inbox!
Join the listEnglish Audio Request
|
129
Words
/
1 Recordings
/
0 Comments
|
Recordings
-
The writing on the wall, The economist, part 6 ( recorded by
thekillinglights
),
American/Canadian
Download
Unlock
Comments
Overview
You can use our built-in RhinoRecorder to record from within your browser, or you may also use the form to upload an audio file for this Audio Request.
Don't have audio recording software? We recommend Audacity. It's free and easy to use.
Sponsored Links
