So if you’re sold by now—if you’re committed to becoming a more
effective third-wave communicator—what (besides taking this course)
can you do? Here are a few suggestions:
1. Pay attention to the communication you’re part of in a typical
week. Think about how many messages you receive and send.
Consider ways you could help yourself or others by communicating
more effectively.
2. Pay special attention to the actual results of your speaking and
writing. Figure out what communication strategies work for you
and what strategies don’t. Notice when you’re understood and
when you aren’t. “There is one thing worse than not communicating,”
said educational theorist Edgar Dale. “It is thinking you
have communicated when you have not.”
3. Read and listen to communication from cultures and countries
other than your own. In Appendix B of this book you’ll learn
an approach to communicating across cultures. Meanwhile, however,
pick up occasional issues of unfamiliar magazines. Spend
a few minutes with a cable channel from another culture or subculture.
With each exposure, you’ll learn new communication
techniques.
4. Make sure that your communication process is as efficient and
effective as possible. This is what this book is about, of course—
streamlining and supercharging your writing process.
5. Start collecting tools—methods and techniques for effective communication.
You’ll find some especially powerful tools in this
book. Also start your own “steal” file of effective speaking and
writing that you receive. If you get a particularly good direct-mail
letter, save it. If you hear a particularly powerful sales presentation,
take notes about what’s making it so powerful. You’ll soon
have a useful toolbox of ideas and models.
In short, begin to realize that communication is an important part
of whatever work you do. Begin to think of yourself as a third-wave communicator.
If you do, you’ll be your own communication department.
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