I need you to read my text in English because I have my oral soon
The notion I'm going to deal with is places and forms of power. First of all, I would like to give a definition of this notion:places could be important buildings, institutions or states that represent a certain form of power. The power is the ability to control others, events or ressources. This leads to conflict between those who have power and those who don't. Thus, we have linked this notion with advertising because we see advertisement everywhere and everyday. That can make us buy a product that we don't really need. So we can wonder how the advertisements are an integral part of our daily lives. I'll present the different forms of an ad with the characteristics. Then, I'll show the manipulation that can be exercised by the ads. Finally, we'll see that there are certain oppositions against the advertising.
First and foremost, advertising can be considered as an art. As a matter of fact, the advertisements exist in various forms like commercials, photomontage on billboard, magazines and even word of mouth. Certain elements are usually present in the ads. For example, to attract us, they use slogan and catchphrase. One of the most famous catchphrases is "I'm lovin'it" from Mcdonalds. Il y a souvent un jeu de mot qui permet de faire sourire le destinataire ou de l'interpeller. The picture is also important and necessary because it's the first element that we see. We've studied in class a photomontage of Ronald McDonald. Given that they made the ad for a new Mcdonald restaurant, we could see on the picture a baby Ronald McDonald. This baby was special because he had a red nose and red hair whereas his skin was white. Therefore, the advertisers played on the contrast to promote their restaurant. Furthermore, on an advert, there is obviously the logo and the brandname.
However, nowadays, the word "advertisement" is closely linked to the word "manipulation". Indeed, the advertisers want the citizens to precipitate to the mall to get products they don't really need. The most representative example of that effect is the smartphone. I remember that 10 years ago, we could only phone a friend, send a message and sometimes, we could play? So we could live without going on Internet Nevertheless, now, we can surf on Internet, we can play, we can do anything we want and the advertisements make these functions necessary. For example, the only difference between the Iphone 4 and the Iphone 4S is Siri, that is to say the voice recognition. The advertisers made that revolutionary but most of the people bought this Iphone. This function has raised the price of 200€. It's excessive but thanks to the ad, we are convinced and we want to be trendier. Accordingly, advertising is a scientific process. They use repetition and music to make us appreciate the products. I have also an example here. It's when the companies fill our letterbox of prospectus.
It's precisely against this manipulation that there are preventive advertisements. In fact, we can find this type of advert with the spoof ad. They use humor to criticize the original ad. For instance, I saw an ad that spoofed McDonald. The slogan, instead of "I'm Lovin'it" was "I'm full of it". It criticized the junk food of McDonald because the restaurant doesn’t say that their food is greasy. Moreover, I saw an ad in our English book, which criticizes the child working. Indeed, our clothes are mainly made in Asia by the children. The companies do not show in their ads how their products are made. They only want to promote their product by using an efficient advert. Consequently, thanks to the spoof ads and the preventive ads, we can have more informations about the products.